Kibbles'n Bits


As part of a larger digital re-design initiative for all of Smucker’s Canada, Kibbles’n Bits were looking to simplify their user experience with a responsive and AODA compliant website. As a way of raising brand awareness across multiple channels,
fresh new creative was also crafted for their
e-comm pages on The idea was to take the bold, luminous colour palettes
of each of the 4 main K&B packages and combine them with a playful type treatment to highlight the main health benefits of each product.

Agency: Leo Burnett
  1. • Design
  2. • Art Direction
  3. • UX: Trevor Bell
  4. • Development: Margaret Beck
  1. • Design
  2. • Art Direction
  1. • UX: Trevor Bell
  2. • Development: Margaret Beck
  1. Yangaroo
  2. Leo Burnett
  1. Gain
  2. Kibbbles'n Bits
  1. Oscar Patersson
  2. Reign
Yangaroo Leo Burnett Gain Kibbles'n Bits Oscar Patersson Reign