- • Branding
- • Marketing Plan
- • Copywriting • UX/UI Design
- • Art Direction • Development
In response to an industry-wide demand for larger and more versatile drum kits, REIGN was branded as an independent drum manufacturing company, based out of Yellowknife, NWT. The ensuing product is
a series of high end, hand-crafted, custom-made drums, catered towards professional hard rock and heavy metal musicians, who are looking for an upgrade. The challenge was to design a functional site with a gritty undertone that would speak to the genre and capture the passion and intensity behind the music; all while maintaining
an elegance and an overall cleanliness within the layout.