In response to an industry-wide demand for larger and more versatile drum kits, REIGN was branded as an independent drum manufacturing company, based out of Yellowknife, NWT. The ensuing product is
a series of high end, hand-crafted, custom-made drums, catered towards professional hard rock and heavy metal musicians, who are looking for an upgrade. The challenge was to design a functional site with a gritty undertone that would speak to the genre and capture the passion and intensity behind the music; all while maintaining
an elegance and an overall cleanliness within the layout.

*Post-Grad program project
  1. • Branding • Art Direction
  2. • Marketing Plan • UX/UI Design
  3. • Copywriting • Development
  1. • Branding
  2. • Marketing Plan
  1. • Copywriting • UX/UI Design
  2. • Art Direction • Development
  1. Yangaroo
  2. Leo Burnett
  1. Gain
  2. Kibbbles'n Bits
  1. Oscar Patersson
  2. Reign
Yangaroo Leo Burnett Gain Kibbles'n Bits Oscar Patersson Reign